Why business owners should hire content writers
In my consulting work, I often help business owners navigate challenges such as having too much to do and too little time to do it. Also, many business owners worry about how to increase sales when they have a limited marketing budget.
Hiring a content writer is one of the best strategies for a business owner to optimize their time and achieve great marketing results. These reasons are why.
Content marketing is effective marketing.
Customers and clients read website material and follow a business on social media because they use this information to learn about the business and to make buying decisions about the business’ products and services. If the website has scant information or is poorly done, it reflects badly on the business. Alternatively, if the website has a lot of good content that educates, inspires, and persuades, that reflects extremely positively on the business.
Strengths differ.
Some people love to write, but many people do not. The world works best when everyone can use their strengths. If writing isn’t a business owner’s strength or interest, it makes sense to hire someone for whom it is.
Time is scarce.
Even if a business owner enjoys writing and is good at it, it might not be the best use of the owner’s time. Small business owners work a very high number of hours per week, some up to twice as many hours as salaried employees. Since business owners are extremely busy, it is smart to outsource writing to free up valuable time to focus on other important aspects of business operations.
Google loves fresh content.
Google ranks websites with fresh content ahead of websites with stale content. You can read about how Google determines freshness, but the bottom line is that websites need new content on a regular basis or the Google algorithm will not show your website to visitors as frequently.
An outside perspective.
Often when a business owner struggles to find the right words to describe something important to their business, a content writer's outside perspective enables them to more easily find the right words. A talented writer can be an objective and enthusiastic advocate for the business.
No risk.
It is easy to test drive the work of a new writer. Freelance content writers work on a project basis so business owners can ensure there is a good fit before making a commitment to ongoing work. Over time, if writer and business owner collaborate well, the business will shine when represented by great website content.
If you know a business owner who might benefit from this article, please share it.
I first published this article on 2018-01-22 at VocationVillage.com. I updated this version.
